Position: Artist Marketing Strategy Specialist
Company: HYBE JAPAN
Location: Tokyo (Shibuya area)
Employment Type: Full-time
Primary Responsibilities:
- Market and fan research including target segment analysis and competitive landscape evaluation
- Brand strategy development: defining artist brand identity, messaging, positioning, and content strategy
- Campaign planning and execution: designing fan acquisition campaigns, setting KPIs, monitoring performance
- Creative collaboration with advertising, PR, and content teams
Required Qualifications:
- 5+ years marketing strategy and brand strategy implementation experience
- Research, campaign strategy, and data analysis expertise
- Deep understanding of idol/band culture and fan psychology
Preferred Qualifications:
- Entertainment/music marketing experience
- Digital performance marketing background
- Business-level English or Korean language proficiency
Benefits: Social insurance, flexible work hours, free beverages/snacks, 100,000 yen annual welfare catalog, paid leave bonuses, retirement plan. Probation: 3 months