Online Advertising Specialist for Asia Market (Korean Speaking) Pattern® | Shanghai, China | Associate | Full-time Essential Duties: - Lead marketing activities in Asia markets (particularly Korea) to drive traffic growth via Coupang and Naver - Implement data-driven strategies for marketplace sales growth through paid search, display ads, platform deals, retargeting, and merchandising - Collaborate with partners/internal teams on digital advertising project goals - Research and test keywords, bidding strategies, and ad copy - Conduct market research for tailored full-funnel strategies - Oversee brand relationships and lead performance presentations - Create localized content and assets - Liaise across departments (sales, operations, legal) Required Qualifications: - Bachelor's degree or higher - Digital and social media marketing experience - Proven track record in marketing strategy, demand generation, business development - Expertise in Coupang and Naver Shopping platforms - Demonstrated sales/marketing plan results - Strong analytical and creative skills - Knowledge of e-commerce marketing trends - Market analysis and monetization expertise Performance Expectations: - Exceed monthly content marketing KPIs - Build thought leadership and lead generation through content strategy Culture Fit: Game Changers, Data Fanatics, Partner Obsessed, Team of Doers