PR & Communications Specialist (KR & JP) at H&M, Shibuya-ku, Tokyo, Japan (preferably) or Korea-based. Full-time. Lead and execute PR and communication activities strengthening brand presence, managing media relations and internal communications, ensuring consistent messaging across Japan and Korea (NEA region). Responsibilities: develop and execute local PR strategies aligned with global guidelines, plan and activate PR across press releases, press days, events and media outreach, build relationships with media/influencers/opinion leaders, manage media relations through story creation/pitching/reactive inquiry support, prevent and mitigate crises, oversee PR agency collaborations and external partnerships, monitor and analyze PR performance/media coverage/sentiment, drive internal communications through global content adaptation and local strategy, serve as brand ambassador. Collaborate with marketing team, internal functions, global PR teams, and external agencies/media; report to the Marketing Manager. Required: degree in Communications/PR/Marketing or related (or equivalent experience), minimum 7 years PR/communications experience (preferably fashion/retail/consumer brands), strong stakeholder management with established fashion industry network, digital/omni-channel communication and event management skills, current fashion trend knowledge. Competencies: excellent written and verbal English; additional languages as required per market (Korean for the Korea market); organized multi-project management, collaborative team player, commercial-minded brand ambassador. Application deadline July 12, 2026. Role open to candidates based in Japan or Korea, preferably Tokyo-based.