Position: KOL Specialist (Korean Speaker)
Company: PT Semarak Sukha
Location: Tangerang District, Banten
Employment Type: Full-time
Category: Marketing Communications
Core Responsibilities:
- Identify and establish partnerships with local and Korean influencers on Instagram, TikTok, YouTube
- Manage end-to-end influencer campaigns including briefing, coordination, reporting
- Direct communication with Korean KOLs in Korean language
- Negotiate rate cards and collaboration terms
- Monitor campaign performance metrics (engagement, reach, conversion)
- Generate campaign reports with improvement recommendations
- Build long-term relationships with influencers
Required Qualifications:
- Bachelor's degree in Marketing, Communications, or related field
- 1–3 years experience in KOL/Influencer/Digital Marketing roles
- Intermediate Korean proficiency (TOPIK Level 3 minimum)
- Social media trends and influencer marketing knowledge
- Strong communication and negotiation abilities
- Results-driven with deadline management skills
- Data analysis and reporting capabilities
Preferred Qualifications:
- Prior Korean market or KOL experience
- Familiarity with Naver and KakaoTalk platforms
- Beauty, skincare, or FMCG industry background
- Existing KOL network or database