Senior Manager of Korean Sales & Marketing

Senior Manager of Korean Sales & Marketing - The Grand Ho Tram (luxury integrated casino resort). Location: Ho Chi Minh City (Sai Gon Ward). Mid-level management role in the International Marketing division, requiring 4-5 years of sales experience in a premier hotel/resort with Korean market expertise. Key Responsibilities Business Development & Sales Support: - Identify and develop new Korean market opportunities (corporate groups, travel agencies, golf groups, VIP customers, strategic partners) - Maintain and grow relationships with Korean agents, business partners and key customers - Achieve departmental revenue and visitation targets through proactive sales activities - Manage Korean travel agency accounts including room nights, revenue, promotions and business opportunities - Develop new Korean travel agencies and travel partners - Create hotel, golf, leisure and integrated resort products/packages for the Korean market - Coordinate FAM tours and site inspections for Korean travel agencies and corporate clients - Manage Korean direct booking inquiries with Reservations and operational departments - Develop Korean corporate accounts for accommodation, meetings, events, incentive groups and golf business - Secure new Korean corporate contracts in Vietnam and Korea - Develop Korean MICE business (meetings, incentives, conferences, events, group travel) - Plan Korean market roadshows, sales missions, agency visits and sales activation activities Event & Entertainment Support: - Support planning, coordination, promotion and execution of concerts, sporting events, golf tournaments, VIP functions and special events - Provide support for Korean concerts, performances and Korean-market events - Coordinate artist, guest and VIP arrangements (accommodation, transportation, dining, logistics) - Prepare event reports, guest lists, promotional materials and post-event evaluations Marketing & Communication Support: - Prepare marketing presentations, sales reports, business proposals and management reports - Support Korean-language content development, translation and marketing communications - Coordinate customer database management, SMS campaigns and direct marketing - Develop online and offline marketing initiatives to attract Korean customers Relationship Management: - Maintain relationships with Korean VIP customers - Provide prompt assistance to customer inquiries - Support customer retention initiatives and follow-up activities Cross-Department Coordination: - Liaise with Hotel Operations, Casino Marketing, VIP Services, Golf Operations, F&B and Finance - Coordinate communications and follow up on outstanding issues Administrative & Reporting: - Prepare departmental budgets, forecasts, monthly reports and performance analyses - Maintain customer records, visitation reports and sales activity reports - Work with the VP of Korean Sales & Marketing on short and long-range goals and objectives - Communicate the departmental vision and inspire marketing team commitment - Monitor guest service delivery against company standards - Participate in the development of marketing strategies to increase volume, market share and hotel revenue - Monitor booking trends and modify marketing strategies - Monitor departmental expenditures and control costs - Research, develop, evaluate and implement new products, services, technology and processes - Report results against planned objectives; coordinate sales staff; maximize sales - Actively sell resort goods and services through trade shows and industry functions - Develop marketing suggestions for low seasonal periods - Perform account analysis and know competitor products and pricing - Meet or exceed room revenue and F&B quotas - Solicit and contract group bookings - Travel as required; maintain close contacts with travel agents, meeting planners and corporate clients - Maintain excellent working relationships with department supervisors - Promote teamwork, performance feedback, recognition, mutual respect and employee satisfaction - Ensure compliance with company policies and legal requirements - Monitor and analyze department performance standards; provide metrics and feedback - Represent the organization through community involvement - Develop and manage an individual sales plan and budget for the territory - Lead new business development (solicitation, presentations, needs assessments, proposals, contracts) - Develop group, event and meeting packages; create sample itineraries and pricing - Convert prospects to clients; maintain client relationships for repeat business and referrals - Identify market trends; develop strategic and tactical recommendations - Seek new business through online booking opportunities and revenue management - Maintain relationships with key wholesalers - Consult with client group representatives to plan event details - Compile month-end sales reports - Recruit, train and evaluate Leisure and Travel sales team members - Ensure staff deliver first-class service with professionalism and accountability - Work flexible hours beyond standard working hours as needed for business needs, events and client requirements. Due to the nature of the hospitality business and 24-hour hotel operations, this role is not strictly limited to standard working hours. Required Qualifications: - Bachelor's degree (higher education preferred) - 4-5 years of sales experience in a premier luxury hotel/resort with a Korean market focus - 2+ years of management experience - Computer proficiency and business software knowledge - Well-groomed professional appearance - Fluent in Korean/English communication, verbal and nonverbal - Proven successful sales record with the ability to structure quotas and create measurable results - Strong math skills and familiarity with statistical reports - Strategic plan implementation ability - Exemplary contract negotiation skills - Knowledge of market segmentation, yield and inventory management - Visual and oral presentation capabilities - Ability to foster productive client relationships - Excellent guest service skills; ability to handle difficult situations with tact and diplomacy - Exercise confidentiality with hotel and guest data; strict adherence to confidentiality agreements and company policies - Strong understanding of luxury and hospitality concepts - Preferably experience in a pre-opening integrated resort with 500+ gaming tables or 1,000+ slot machines - Thorough knowledge of local casino gaming regulatory requirements - Strong business experience reviewing and developing marketing plans and collateral - Strong track record understanding marketing dynamics and proactive business objective achievement - Experience analyzing promotions and making marketing recommendations - Ability to create effective cross-company relationships and execute business plans requiring multi-division participation - Gaming, hotel, golf and entertainment industry knowledge - Excellent customer service skills - Staff supervision and direction ability - Business writing and standard report preparation - Strong Microsoft Office Suite skills (Outlook, Publisher, Word, Excel, PowerPoint) - Self-starter, collaborative, highly organized, innovative problem-solver, creative marketer with a sense of urgency - Ability to prioritize and process multiple complex projects and deadlines - Ability to approach challenges creatively and work independently and in teams effectively Employment Details: Job Level: Manager. Job Type: Permanent. Experience Required: 4-5 years. Qualification: College degree minimum. Industry: Casino, Sales & Marketing. Application deadline: October 15, 2026. Salary: Negotiable. Benefits: Insurance, employee shuttle service, training & development, salary review, annual leave.